I love adverts that have been filmed in a foreign language and then dubbed into English. It shows a certain level of stinginess, laziness and downright tinkery on behalf of the advertiser.

I mean, for example, how much could it possibly cost to get four reasonably ugly children to sing a wee song about some gooey yoghurt type thing? Can’t be that much, surely. But no, instead we’re left to wonder if the English advert is selling the same thing as the original language … and while we’re at it, what the hell was the original language?

While we’re thinking about that, let’s take a moment to pity any girl in Primary School just now who’s unfortunate enough to be named Paula.

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